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Store Info


111 Victoria Street


New Zealand

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+64 4 381 4653

Opening Hours

Monday – Thursday: 10.00am – 5.30pm

Friday: 10.00am – 6.00pm

Saturday: 10.30am – 5.00pm

Sunday: 11.00am – 4.00pm

20 - 60% OFF LOADS OF STUFF IN-STORE & ONLINE | No returns or refunds on sale items | No loyalty used or gained

Since 2009, Norse Projects have been creating high quality products for all seasons. Think of it as an investment in your future self. Be the guy who gets taken home to meet the parents. Like damn, quality guy in quality threads. Made to last and just so crisp and sleek, that's what we like to hear. Anyway, SHOP NOW.



Good fitting pants can be difficult to find, but Rollas makes it easy. Help me help you and shop now.

New Arrivals



Never Stop Exploring

Reebok Alert

New arrivals from Reebok yeeeehhaaaaa!!!! We're talking revamped versions of the 80's classics we all know and love.

Get yours HERE.



Côte & Ciel is here so your daily storage needs can now be sussed. Each bag is thoughtfully designed and every feature carefully considered to maximise practicality and function. PLUS they're super sleek and damn good looking bags. Real special and we're stoked to have them at GAG, so go hard!


Made from premium materials using tested technologies, Champion Europe garments are made to last.

Feel the difference.



HAIR CLIPS. Go nuts and see results.

Stan Ray ~ Durable. All-purpose. Honest.

Stan Ray make clothes designed for wear and movement, with minimum fuss and maximum practicality. For rough work or lateral living.

This family business has provided sincere clothing hand made in Crockett Texas USA since 1972.

Get Rugged.



990v5 | Quality we believe in | Shop now

PRMTVO (pronounced like pre-mi-tivo) is a Los Angeles based creative duo which we have been talking over email for about 125 years about selling there goodness, and we are happy to have finally made an order. Exclusive to GAG ~ it's gonna be rad!

New Arrivals



The new Delphi collection from Meadowlark has arrived at GAG and wowowow it's beautiful.


Maharishi was founded in 1994 with one simple vision of creating environmentally sound, fair-trade, long lasting, high quality utilitarian clothing. Natural fabrics, organic cottons and recycled military clothing feature in every collection with a strong emphasis on respecting nature and utilising the latest technologies. At 2 over decades old Maharishi has now carved out a name for the themselves as one of the UK's most influential and progressive labels.


New Arrivals



Heels for those who appreciate a bit of pizzazz.

Mr. Larkin | Here for you all the way from Copenhagen



Stockholm's finest minimalist watches

Come Say Hi

Come by 111 Victoria Street, Wellington for a browse and meet the GAG team. Voted friendliest staff in Wellington just sayin'.

Shipping & Delivery

New Zealand:

Free courier delivery when you spend over $99.00.
Purchases under $99.00 will be charged $5.00 for courier delivery.
We aim to deliver all NZ orders with a 1-2 day courier service, but occasionally in busy times orders can take 2-4 days.


Free shipping when you spend over $99.00 (NZD).
Purchases under $99.00 (NZD) will be charged $15.00 (NZD) for shipping.
Our standard Shipping to Australia takes 7-14 days.

Rest Of The World:

Free shipping when you spend over $299.00 (NZD).
Purchases under $299.00 (NZD) will incur the following shipping charge:
USA $29.00
Canada $45.00
Europe $29.00
UK $49.00
Hong Kong/Singapore/Thailand $29.00
Japan $40.00

Click here for detailed shipping information

Customer Care

We love to look after our customers and answer all your questions the best we can. From finding about online orders, what payment methods are provided, warranties and everything else between we aim to aid you during your time of great great need. In saying all of that if you'd rather just read up on everything follow the link!

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Full priced items may be returned for a credit with Good as Gold within 7 days of receipt for New Zealand purchases, and 10 days of receipt for international purchases.

Contact must be made via [email protected] within 48 hours of receiving the goods advising us of return.

Returned items must not have been worn, altered or washed and must have all original tags and packaging intact.

Shipping and handling is non refundable and returns are the customers responsibility until they reach Good as Gold Ltd.

Discounted items or Items purchased with special offer discount codes are final sale and cannot be returned or refunded.

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